VENUE SALES MANAGER / VENUE DIRECTOR
Interested in joining our team? We’re actively interviewing for this position and expect to make a hiring decision soon. We encourage qualified candidates to apply promptly for consideration!
POSITION OVERVIEW:
The Venue Director is responsible for the overall performance, client experience, and day-to-day leadership of the venue. This is a hands-on leadership position that oversees the sales and client-facing team, ensures events and clients are properly supported, maintains venue standards, and works closely with other departments to keep the property operating at a high level.
The ideal Venue Director is a strong leader and problem-solver who can balance sales, people management, client relationships, and operational priorities while maintaining an exceptional guest experience.
KEY RESPONSIBILITES:
Sales & Revenue Performance
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Lead the venue’s sales efforts and drive achievement of monthly and annual booking goals.
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Monitor lead, tour, conversion, and booking performance.
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Coach and develop team members to improve sales performance and conversion rates.
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Lead sales meetings, training, and ongoing development.
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Identify opportunities for promotions, upsells, and additional revenue.
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Step in to conduct tours and support sales activity during high-volume periods.
Team Leadership & Development
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Provide day-to-day leadership, direction, and accountability for the venue team.
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Train, coach, and develop Venue Concierges.
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Conduct performance reviews and address areas requiring additional training or improvement.
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Create a positive, accountable, and collaborative team culture.
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Maintain Venue Concierge staff schedules and coordinate staffing needs with other departments.
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Recognize team successes and proactively address morale or performance concerns.
Client Experience
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Ensure clients receive timely, professional, and high-quality communication throughout their planning journey.
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Oversee client planning milestones and ensure important deadlines, payments, documents, and meetings are completed.
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Serve as the escalation point for complex or dissatisfied clients.
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Work with clients and leadership to resolve concerns and restore client satisfaction when issues arise.
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Anticipate potential problems before they affect the client’s experience.
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Maintain a high standard of service from the initial tour through the completion of the event.
Event & Venue Oversight
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Maintain awareness of upcoming events and ensure each event is properly prepared for execution.
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Confirm important event details, documents, floor plans, vendor requirements, staffing needs, and client requests are completed.
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Collaborate with Operations and other departments to ensure teams have the information needed to execute events successfully.
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Attend events when necessary to evaluate the client experience and venue standards.
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Assist with unusual or complex event requests and situations.
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Remain available for escalation in the event of urgent event-related issues.
Venue Standards & Facility Oversight
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Ensure the property is consistently tour-ready, client-ready, and presented according to company standards.
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Identify maintenance, repair, cleanliness, and facility needs and communicate them to the appropriate department.
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Regularly evaluate opportunities to improve the tour and guest experience.
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Ensure the venue is properly reset and prepared following events.
Systems, Processes & Administration
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Maintain accurate client, booking, event, and sales information across company systems.
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Ensure calendars, client files, contracts, invoices, floor plans, vendor documentation, and internal tracking systems remain accurate and organized.
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Monitor team compliance with company processes and procedures.
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Identify opportunities to improve workflows and internal efficiency.
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Implement new processes and train team members as procedures evolve.
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Support reporting related to bookings, revenue, event performance, and other venue KPIs.
Cross-Department Collaboration
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Serve as a primary communication link between the venue team and Operations, Marketing, Bar, Accounting, and other departments.
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Communicate upcoming event needs, staffing requirements, facility concerns, promotions, and unique client requests.
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Partner with Marketing on lead generation, promotions, open houses, styled shoots, and venue content.
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Collaborate with Operations to continuously improve event execution and guest satisfaction.
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Participate in networking and initiatives that strengthen the venue’s reputation and business.
WHAT SUCCESS LOOKS LIKE:
A successful Venue Director creates a venue where:
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Sales goals are consistently pursued and achieved.
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Clients feel supported, informed, and valued.
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Team members understand expectations and are continually improving.
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Events are thoroughly prepared before event day.
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Problems are identified and resolved proactively.
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Departments communicate effectively with one another.
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The property consistently reflects the company’s standards.
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Systems, processes, and client records remain organized and accurate.
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Leadership has clear visibility into the performance and needs of the venue.
IDEAL CANDIDATE:
The ideal candidate is:
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A confident and supportive leader.
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Highly organized and detail-oriented.
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Comfortable managing both people and performance.
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Sales-minded and motivated by measurable goals.
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An excellent communicator with strong client-service instincts.
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Calm and solutions-focused when handling difficult situations.
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Comfortable holding team members accountable while also coaching and developing them.
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Able to prioritize effectively in a fast-paced event environment.
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Proactive rather than reactive.
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Willing to step in wherever needed to support the venue and team.
The Venue Director should ultimately operate with an ownership mentality — understanding the entire venue, recognizing what needs attention, and taking responsibility for ensuring the team, clients, events, and property are positioned for success.
CULTURE FIT EXPECTATION:
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Demonstrates a strong work ethic and a commitment to going above and beyond, consistently matching the team’s dedication and effort
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Fosters a positive, collaborative team environment by promoting open communication, support, and a shared commitment to excellence
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Maintains a solutions-focused mindset, even in high-stress or complex situations
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Approaches each event with resilience and energy and stays focused on delivering a positive client experience
EXPERIENCE:
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Experience in sales and team management.
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Experience in the wedding or events industry is highly preferred, with additional value placed on backgrounds in team management and sales experience
JOB TYPE:
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Full-time (40-50 hours weekly depending on season)
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Salary and Commission (Base range $55K-60K not including bonus opportunities)